NRK Norway
2025Bringing the NRK brand identity to life across all audience-facing communication in the broadcast environment.
Category
Strategy / Branding / Motion
Our client required an “operating system” where every asset grows from the logo mnemonic and follows a clear communication model. The result is a fluid visual language - one continuous conversation across programmes, podcasts, and cross-platform events.
NRK may appear as a blue brand from the outside, but once you step in,
it reveals a world of colour. As we shift into content-led marketing, each graphic adopts a colour palette that complements the content itself. To create a unified audience experience, these colours are synchronised across NRK TV and NRK Radio.
Colours from NRK’s broadcast identity were carried into the website, ensuring visual continuity and a seamless connection between TV and digital experiences.