NBC Sports
2025NBC’s On Her Turf began as a social movement, spotlighting women athletes who were often sidelined in mainstream sports coverage.
Category
Branding / Motion / Social Toolkit
Originally launched as a social campaign during the 2018 Winter Olympics, the initiative grew into a full editorial brand. On Her Turf then became a dynamic platform and community dedicated to women’s empowerment with over 288K followers. Our role was to help shape its next chapter: designing a visual identity that could carry its momentum into a scalable, multi-platform presence.
The logo was redesigned to capture the strength, energy, and authenticity of sportswomen and their stories. The typeface also reflects the tone of voice of these narratives.
Line markings from different sports surfaces inspire the foundation of the identity - the graphic device, used in a way to frame and celebrate these exceptional athetes.
The final colour palette is inspired by the turf - the courts, on which athletes train, compete, and leave their mark.
A set of flexible social media templates designed to amplify OHT’s voice across Instagram and X. Built for agility and consistency, the system allows journalists to highlight key moments, celebrate sportswomen, and spark conversation.